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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

The first book unveiling Neuromarketing secrets -- "Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain 

In this revised and updated edition, SalesBrain founders, Patrick Renvoise and Christophe Morin teach you powerful techniques on defining your message and delivering it with maximum impact. You'll learn:

• What the latest brain research says about the true 'decision center'.
• The 6 stimuli that unlock the language of the 'OId Brain'.
• How to craft your message to appeal to the part of the brain that decides.
• The 3 different learning types and how to address them.
• How to create impact and grab immediate attention when you deliver.

This book is a 'must read' for anyone who wants to influence, impact or sell to any audience--whether it's one person or a room full of people. You'll learn quick, highly-effective, LASTING techniques that will make your message memorable to every one.

Visit the first Neuromarketing blog and learn more about this exciting NEW science of communication.