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Home : Calendar

Open Workshops

 

 

From time to time, SalesBrain offers public half-day, one-day and two-day workshops throughout the year.

 

Day 1 (Neuromarketing Strategy) provides a strong foundation on Neuromarketing principles by giving you an opportunity to brainstorm on the first 3 steps of the SalesBrain methodology:

 

  • Diagnose the PAIN of your customers
  • Differentiate your CLAIMS
  • Demonstrate the GAIN of your value proposition

 

Day 2 (Neuromarketing Delivery) transforms you into a "neuro-effective" presenter by teaching you how to:

 

  • Deliver to the OLD BRAIN with crisp and convincing messages
  

 

For a 3-minute audio-visual overview of these programs, click here.

 

Date & Location Format Content Price Registration

Toronto

  Sep 29, 2010

 

 

Hosted by Consumer Contact
 
1220 Shepard Av. East Suite 201 Toronto M2K 2S5

 

 

 

1 Day Semi-Private

Neuromarketing

Strategy

& Brainstorming

 

 

9 am to 4 pm

 

Presented by Patrick Renvoise

 
  • Presentation of the latest Neuromarketing discoveries
  • Learn the only 6 stimuli that can reach the decision making part of your customers' brain
  • Create clarity on what PAINS drive your customers' decisions
  • Develop strong and creative CLAIMS to defend your unique benefits
  • Demonstrate your value proposition - their GAIN - with your most compelling proofs
  • Brainstorm in small groups to reach clarity, consensus and commitment on the PAIN, CLAIMS, GAIN of your company
  • Learn and practice revolutionary techniques to deliver your message in a memorable way
    		• $695  

     

     

     


    Agenda

     

    9:00-10:15

    Neuromarketing Principles: How your customers make buying decisions?

     

    • 3 brains but only 1 decision maker
    • The only 6 stimuli to trigger the decision maker: the OLD BRAIN

     

    10:15-11:00

    Diagnose the PAIN

     

    • Discover that your customers PAIN have more impact on their decision than their WANTS or NEEDS.

     

    11:10-12:00

    Differentiate your CLAIMS

     

    • If you are not selling something unique, you are selling as much for your competitors as you are selling for yourself: Define your unique CLAIMS… even if you offer a commodity product or service.

     

    12:00-12:45

    Lunch Break

     

    12:45-13:30

    Demonstrate the GAIN

     

    • It's not about the value that you talk about it's about the value your customers perceived. The only 4 ways to prove their GAIN.

     

    13:30-14:15

    Deliver to the Old Brain

     

    14:30-15:45

    Grabbers

     

    • Condense your value proposition in a 2 minute event. Learn new techniques that go beyond PowerPoint.

     

    15:45-16:00

    Q&A, Feedback and Adjourn