Comparative Analysis of 'Selling To Old Brain' versus Other Programs
Message Content
Other sales training programs target only sales teams and focus mainly on tactical issues. By streamlining the sales process, they mostly help sales teams be more organized. The 'Selling to the Old Brain' method provides superior improvement in message content because:
- it is built on the language of the 'True Decision-Maker: the Old Brain'
- it teaches powerful techniques to close deals
- it is based on scientific research
- it is proven to increase closing ratios
Content Retention
Increasing your Selling IQ via the 'Selling to the Old Brain' process results in high content retention among participants because:
- it uses innovative techniques based on NLP--Neuro Linguistic Programming
- it is based on a simple yet powerful 4-step process
- the trainees are given multiple opportunities to practice the new concepts
- the trainees receive peer coaching, professional coaching, and video feedback
'Selling to the Old Brain' reveals the science which impacts the clients decision-making process. Such new knowledge generates an immediate and lasting burst of energy and passion which helps the team close more deals, faster.
Comparative Analysis Between the "Selling To The Old Brain" Method and Conventional Training Methods
|
Program Features |
Selling to the Old Brain |
Conventional Methods |
|
Pre-workshop homework, including one-on-one interviews with all participants |
Yes |
No |
|
Test pre and post workshop |
Yes |
No |
|
Prospect qualification methodology |
Yes, based on pain intensity |
Yes, based on complex qualification process |
|
Customer PAIN Assessment |
Yes, with unique tools |
Yes, conventional |
|
Development of unique CLAIMS |
Yes, critical |
No, only competitive red flags |
|
Proving Value Proposition-GAIN |
Yes |
No |
|
Delivering to the OLD BRAIN |
Yes, yes |
No |
|
Participants learn through coaching |
Yes |
No |
|
Participants learn to be a coach |
Yes |
No |
|
Post-workshop report with assessment of participants strengths and weaknesses |
Yes |
No |
|
Video Feedback for each participant |
Yes |
No |
|
Specific focus on increasing each participant's passion to win |
Yes |
No |
|
Strategic Recommendations |
Yes |
No |
Proof of Gain
- The concepts are taught in an innovative way which makes it easy to learn, easy to remember and easy to apply. The learning experience is permanent and the results are soon to follow. The sales and marketing people love it.
- Former attendees gave an average rating of 4.78 out of 5 (based on over 1000 participants surveyed in the last two years)
- 100% of former attendees said it was a valuable investment of their time
- A major value of this training is increased motivation and renewed energy, passion, and confidence in the ability to win.
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