If you are not selling something that is clearly unique, you are selling as much for your competitors as you are for yourself.

You must highlight the uniqueness of your solution to succeed:

At SalesBrain, we believe that CLAIMS solve limitations of existing inventions the same way your brand's uniqueness should solve the core PAIN of your client.

Nail Your Claims! Here's How:

1. List the top 3 Pains as uncovered during your diagnostic process.
2. Describe which unique feature your product or service offers to eliminate the PAIN.
3. Describe the resulting benefit as experienced directly by the customer.

One Final Word:

Before you validate CLAIMS, make sure you research your competition. And remember, ultimately, customers decide to which degree they see your CLAIMS as credible and defendable features. So you must consider putting the CLAIMS in front of a good sample of customers before you can use them.