Increase your selling effectiveness by accurately diagnosing your customers' PAIN and assessing the effectiveness of your current CLAIMS.

Benefits

• Get clarity on the top customers' PAINS to understand and predict current and future buying behaviors.
• Accelerate alignment among executives by sharing and integrating research findings in record time. Use of proprietary platform called GroupSmart™.
• Achieve results fast! Typical research programs take over 6 to 8 weeks. By using web tools and computer-aided brainstorms, you get results in less than 3 weeks!

PAIN Research Packages

We standardize our research programs to ensure consistent quality and results throughout our international network of certified partners. Typical fees for our most popular programs range from $5000 to $38,000. Our most popular packages are:

PAIN Assessment: A comprehensive review of your existing customer and competitive research information. This program may save you additional research costs if your existing business intelligence can be re-analyzed using the PAIN approach. $5000.

Competitive CLAIMS Assessment: Competitive review to evaluate the power of your current CLAIMS. Review at least 3 competitors and build a comprehense matrix highlighting and comparing the Financial, Strategic and Personal CLAIMS.  $3000

Qualitative PAIN Research:

• Exploratory: 6 15-20 minute phone interviews focusing on dominant PAINS. All interviews are recorded and available for streaming via a web-based tool. Interviews are also transcribed for theme extractions and analysis. A report highlghts the dominant PAINS and potential CLAIMS. This "light" PAIN research package is ideal for companies who want a cost effective yet powerful overview of top PAINS. It is not recommended if you have a large or highly diverse customer base. $7500
• In-depth: 12 20-30 minute phone interviews to cover PAINS, top customer expectations, top GAINS and satisfactions. All interviews are recorded and available for streaming via a web-based tool. Interviews are also transcribed for theme extractions and analysis. A report highlghts the dominant PAINS, most attractive CLAIMS and top GAINS. This package is required to produce a quantitative questionnaire. $12000

PainProbe Option:

For decades researchers have been trying to devise ways to learn what subjects are actually thinking or feeling during an interview. The problem with fMRI and EEG is that they are expensive and difficult to use in the field. Using exclusive voice recognition software developped by top intelligence scientists, PainProbe is able to measure the emotional content of consumer responses during a guided or automated phone interview.. PainProbe provides cognitive and emotional analytics that are flexible, and easy to use. For 12 interviews: $5000

PainProbe can also be used for studies covering attitude and usage, product/service appeal, communication testing, product development, customer satisfaction, call center satisfaction, usability testing, and others. There is also great flexibility for use in many research approaches such as mall intercepts, central location tests, phone surveys, one-on-one interviews, focus groups, and point of sale feedback studies. Quotation upon request.

Quantitative PAIN Research:

Online Customer PAIN survey: We conduct quantitative PAIN research using online surveys designed to measure the PAINS identified during the qualitative phase. . Pricing includes the In-depth qualitative phase (required), the survey questionnaire design, online survey, data collection, analysis and reporting. $30,000

A cluster analysis is usually performed to identify typologies of customers with similar PAINS. If you have a large and diversified customer base, it is recommended to perform an CLUSTER analysis because it may reveals several groups which have different PAINS. $5000